Our attitudes about mobility will fundamentally change in the coming years as technology and climate change call for new solutions and habits. As the lead agency for brand design, we are working with Volkswagen to shape their mobility brand for the digital society.
Zero CO₂ by 2050
In 2018, the transportation sector generated around 14 percent of the world’s CO₂ emissions. Volkswagen aims to be carbon-neutral by 2050. (Source: Volkswagen)
»We have to become more of a software company.«
»If we can’t change anything,
Mobility markets are undergoing rapid, dramatic changes – and also represent emotional products that have inspired people for over 100 years. Volkswagen is taking the lead by shaping people’s habits, attitudes and preferences in regards to mobility.
It terms of brand management, this means developing the strengths and formative characteristics of the brand further. We are creating new patterns of interaction that can best address the expectations of both current and future customers.
Transformation requires an
icon of trust
»With KMS TEAM, we have found a partner who is bringing ideas about design and brand communication into the future.«
How is the Volkswagen
»The future of mobility requires a new way of thinking.«
Global Creative Lead
As the new lead agency, we have assumed responsibility for the development and implementation of the new brand design in the Volkswagen Power House.
Powerhouse – new work
for New Volkswagen
The New Volkswagen brand management is using new agile, networked working processes in the »Power House«. The aim is to end the classic client-agency model, be faster, and make more consistent decisions. Thanks to this approach, we developed, discussed, documented and implemented the New Volkswagen brand design in a very short period of time – taking all relevant perspectives and agency partners into account in the process.
What impresses us
How fast one of the largest companies can be
The team in the Power House
Rethinking design systems and customer interactions
Having contact with motivated Volkswagen teams around the world