NEW
VOLKSWAGEN
MOBILITY FOR
THE DIGITAL
SOCIETY
Our attitudes about mobility will fundamentally change in the coming years as technology and climate change call for new solutions and habits. As the lead agency for brand design, we are working with Volkswagen, together with a team of design and communication agencies, to shape their mobility brand for the digital society.
Zero CO₂ by 2050
In 2018, the transportation sector generated around 14 percent of the world’s CO₂ emissions. Volkswagen aims to be carbon-neutral by 2050. (Source: Volkswagen)
»We have to become more of a software company.«
It terms of brand management, this means developing the strengths and formative characteristics of the brand further. We are creating new patterns of interaction that can best address the expectations of both current and future customers.
Transformation requires an
icon of trust
»With KMS TEAM, we have found a partner who is bringing ideas about design and brand communication into the future.«
»The future of mobility requires a new way of thinking.«

Powerhouse – new work
for New Volkswagen
The New Volkswagen brand management is using new agile, networked working processes in the »Power House«. The aim is to end the classic client-agency model, be faster, and make more consistent decisions. Thanks to this approach, we developed, discussed, documented and implemented the New Volkswagen brand design in a very short period of time – together with several clever people from Blackspace, Consileon, DDB, Grabarz und Partner, Metadesign, Mutabor, Progenium, Publicis Sapient, S12, Schmidhuber, SinnerSchrader, VIM Group and Volkswagen Design.
What impresses us
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How fast one of the largest companies can be
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The team in the Power House
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Rethinking design systems and customer interactions
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Having contact with motivated Volkswagen teams around the world